Pandemic has compelled people to start with new behaviours which
became New Normal of life. COVID appropriate behaviour,
vaccination etc has become reality of new normal. Major gears
for people to adopt these behaviours were enforcement by
government, motivation, and realizations with time.
Social Behavioural Change Communication (SBCC) plays a vital
role in accelerating such behaviour change adoption by
community. IIHMR Bangalore in partnership with UNICEF under this
project is complementing the efforts of Government in enforcing
such behaviours in state of Karnataka through SBCC.
Social Behavioural Change Communication aims at changing social
conditions and individual behaviours. SBCC recognizes the
relationship between people and their environment to identify
“tipping points” to change individual behaviours and social
21 District Coordinators and 4 Regional coordinators working at
31 districts of Karnataka.
Line departments involved in the project are Rural Development
Panchayat Raj, Health and Family Welfare, Women and Child
Department: ICDS, ICPS, Social Welfare Department (ITDP), Urban
Development Department and NGOs, CBOs, FBOs.
Coordinators are placed at the ZP office and report to the CEO.
District SBCC Coordinators who will coordinate and collaborate the
CAB and Vaccine efforts of the various departments at the district
Output 1:COVID-19 Specific Emergency Response - The communities and families in the districts of Karnataka
have knowledge and skills to protect themselves from the direct
and indirect impact of COVID-19
COVID-19 Sensitive Emergency Response – The communities adopt gender responsive practices for WASH,
prevention of anaemia, addressing Routine Immunisation
inequities and community-based management of SAM children.
Supporting District Task Force in presenting communication plan,
status of implementation, challenges and support required
Coordination and follow-up with the line departments and other
actors for their participation in communication interventions
Coordination for and conduction of training of various
Identification of high priority areas within the district and
planning of intensified communication and campaigns.
Coordination with block/Mandal level authorities from the
priority areas for intensified communication and campaigns,
Planning of outdoor media and mid media interventions and
support the district administration in their execution
SBCC uses a systematic planning process that is evidence-based and
grounded in social and behavioral theory. Time tested strategies are
used in the project which is below:
Building Social Capital
1. Identification of relevant stakeholders especially women
and young people through SHGs, NYKs, NSS 2. Coordination
for participation in communication activities and further
support to them by the depts. 3. Timely reporting of
district RCCE efforts
1. Building capacities of various stakeholders – within govt
depts and partners – NGOs, CBOs, FBOs, 2. Translation
and adaptation of communication materials, guidelines, and
training tools 3. Building capacity of Frontline workers
for reopening of Anganwadi’s
Targeted SBCC Campaign
1. Identification of high priority areas for intensified
campaigns 2. Coordination with taluk level
authorities 3. Planning of outdoor media and mid media
interventions. 4. Campaigning about ‘COVID- 19 Safe
Evidence Generation and Knowledge Management
1. Supportive supervision of various monitoring tools being
used in the field for COVID-19, Nutrition programming and RI
by dept and partners 2. Tracking of local media reports
3. Documentation of case studies, human interest
SBCC System Strengthening
1. Building capacities and providing handholding support to
district and sub district level officials for Development of
district specific communication plan 2. Implementation of
district specific communication plan 3. Technical
assistance in addressing communication gaps 4.
Coordination and follow up
Case studies are developed by each district coordinator
identifying highlighted observations from the field.
Regional coordinators District SBCC Coordinators (25 )
Check out these great pictures!
SBCC Newsletter consists of highlighting major activities
undertaken during the month such as SBCC targeted campaigns
and community awareness activities on CAB, Covid vaccination,
WASH, etc. in the districts of Karnataka. The newsletter
covers major challenges observed and highlights good
vaccination coverage in the districts during field visits of