Dr. Kirti Udayai - Institute of Health Management Research, Bangalore (IIHMR)

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Dr. Kirti Udayai

Dr. Kirti Udayai

Associate Professor
DoJ: 2nd November 2020

Dr. Kirti Udayai has a rich experience of more than 14 years in the healthcare industry and academics. Currently, she is an Associate Professor at IIHMR, Bangalore. An academician by heart, Dr. Kirti has interest in research on behavioral change communication, nudging and social marketing. Besides research and academics, she has been actively liasioning with the corporates for mentoring the workforce and training them on skill building. She has published papers in journals of national and international repute and chaired International Conferences of Public Health in Sri Lanka and Malaysia in the last five years. As a certified National Assessor for National Quality Assurance Standard (NQAS), under Ministry of Health and Family Welfare, she is responsible to assess public healthcare facilities across India for quality improvement.


1. Nudging
2. Behaviour Change Communication
3. Hospital Management

Course handledHuman Process Lab, Organization and Management of Support and Utility Services, Health Insurance and Managed Care, Essentials of Hospital Services, Marketing Management of Hospital Services and Marketing Management
Pedagogical Innovation• Case discussion on important topics of Marketing
Developed quiz to understand healthcare delivery model of selected countries
Assessment Innovation• Self-assessment by students with explanation, Rubrics development for MTA
• Project based assessment
Digital Innovation• Recorded video lectures
• Used recorded video of industry speakers for discussion


  • Udayai, K. & Kumar, P. (2012). Implementing Six Sigma to improve Hospital Discharge Process. Int J Pharm Sci Res, 3(11), 4528-4532.
  • Udayai, K., & Kumar, P. (2013). Innovation in Healthcare Marketing Strategies in India. Innovative Journal of Business and Management, 2(1), 22-25.
  • Udayai, Kirti (2016). Role of cultured centred approach in corporate social responsibility In Bhaskar Chatteerjee, et. al ed. Corporate Social Responsibility Social Sustainability and Inclusive Growth, Bloomsburry Publication.
  • Udayai, K., Pathak, V., Aggarwal, N., Chauhan, D. (2018). Internet Activities, Internet Addiction and its relationship with Depression: An Empirical Study. International Research Journal of Human Resources and Social Sciences, 5, 69-85.
  • Udayai, K., Bhardwaj, N., Sharma, R., and Wadhwa, R. (2015). Universal Health Coverage in India- Prospect and Way Forward- A Review. International Journal in Management and Social Science,4(1), 35-41.


  • Assessment of Urban Primary Health Centers (UPHCs) in National Capital Territory (NCT) of Delhi, Gap assessment study of 135 UPHCs against National Quality Assurance Standard, developed by NHSRC. Led the team of 140 students and researchers
  • A study on functioning of hospital administration, Oil India Hospital, Duliajan, Oil India Ltd
  • Assessing Value for Money of Health Interventions of DFID in Bihar, Madhya Pradesh and Orissa – DFID supports financial and technical assistance in health, nutrition and sanitation areas in its three focus states in India – Bihar, Madhya Pradesh and Orissa. Study developed five case studies related in quality in hospitals, community mobilization and Water and Sanitation

MDP / Certificate Course / TRAININGS ORGANIZED

  • Organized Management Development Program on Essential Management Competencies for Operational Excellence for employees of Apollo Group of Hospitals
  • Organised Induction training program of Medical Officers, Government of National Capital Territory of Delhi
  • Organized Management Development Program on Nursing Leadership


  • Certified National Assessor for National Quality Assurance Standard (NQAS), developed by Ministry of Health and Family Welfare, Government of India
  • Board Member of Research Advisory Committee of Monilek Foundation
  • Associate Life Member, Research Foundation of Hospital and Healthcare Administration (RFHHA)


  • Kirti Udayai (2019). “Evaluation of India Action Plan for Prevention of Pneumonia and Diarrhea (IAPPD) – a Diarrhea Management Program in Bihar” presented in 11th International Conference on Emergence of New Business Practices at Prestige Institute of Management, Gwalior. Secured 2nd position in Best PhD thesis award category
  • Kirti Udayai (2017). Correlation between internet addiction, internet activities and depression in third International Conference of Public Health at Kuala Lumpur, Malaysia
  • Kirti Udayai (2016). “Menstruation Hygiene – Celebrating Veracity or Practicing Bigotry” in Second International Conference of Public Health at Colombo, Srilanka
HIGHEST QUALIFICATIONPhD2019Banasthali Vidyapith
GRADUATIONBA (Advertising and Sales Management)2005Patna University
CERTIFICATIONSCertificate course in Health care Quality2018NHSRC and PHFI

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