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Our Team

IIHMR Bangalore

Dr. Shreekant G. Naik

Dr. Shreekant G.Naik

Dr. Shreekant G. Naik

Associate Professor

shreekant.gn@iihmrbangalore.edu.in

DOJ: 6 September 2011

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Curriculum Vitae

Brief Biography

Dr. Shreekant G. Naik has pursued his Ph.D. in Management from Jain University, Bengaluru and PGDM in Marketing Management from KLS IMER, Belagavi. He has completed his Bachelor of Pharmacy from Karnatak University, Dharwad. His teaching and research interests include Pharma Marketing, Strategic Management, Branding, Sales Management, and CRM. He has published research publications in revered journals (Web of Science, Scopus indexed), renowned conferences, and has done consultancy assignments for CREDAI, Foundry, hospitality area and training Sales force of CureZen Pharma, Hyderabad. Before joining IIHMR-B, he had worked with MITE- Mangalore, KLS IMER Belagavi and in Adept IMSR, Dharwad. Prior to academics he has worked with well-known pharmaceutical companies like Morepen Labs, Novo Nordisk, Ranbaxy and Abbott Healthcare in the Sales and Marketing area. Expert ( AREAS): » Pharma Marketing » Strategic Management » Sales & Distribution Management

Published Journal Articles / Books / Chapters

Jewargi V, Narasalgi VM, Shivashankar K, Menezes AD, Naik SG, Vaz J, Tigadi B. A modular approach for assessing brand equity constructs in face care products using Smart PLS software. Power Syst Technol. 2025;49(1):Q1. doi:10.52783/pst.1554.

Ansari S, Rahi P, Ayyub S, Naik SG. Improving healthcare quality and patient engagement: Management and technology insights. In: Healthcare marketing and patient engagement strategies. Hershey (PA): IGI Global; 2025. p.305–330. doi:10.4018/979-8-3693-8552-4.ch010.

Menezes AD, K K, Naik SG. Customer perception of artificial intelligence in public banking: An empirical analysis. ITM Web Conf. 2024; 68:01026. doi:10.1051/itmconf/20246801026.

Desai SP, Hanji SV, Munshi MM, Chakradhar P, Naik S, Pare SK. Impact of outbound training on student engagement in management education: An AI based computer vision approach. In: 2024 IEEE North Karnataka Subsection Flagship International Conference (NKCon); 2024; Bagalkote, India. Piscataway (NJ): IEEE; 2024. doi:10.1109/NKCon62728.2024.10775121.

Raj K, Menezes AD, Naik SG. Federated learning: The much-needed intervention in healthcare informatics. Health Informatics J. 2024;13(4):598–605.

MDP/Certificate Course/ Trainings Organised

Sales Training for Sales Executives and Area Managers for Cure Zen Pharma, Pvt Ltd on 23rd and 24th March 2023 at Goa.

Professional Memberships

MMA (AIMA-Mangalore Chapter)

PARTICIPATION IN CONFERENCES (SESSION CHAIR/PAPER PRESENTOR)- (Latest three)

Session chaired in the International Conference on ‘Emerging Trends in Business and Management’ (ETBM-2023) held at Presidency B-School, Bengaluru on 19th and 20th January 2023.

Paper presented on ‘Customer Perception of Artificial Intelligence in Public Banking: An Empirical Analysis’ on 25/10/2024 online in ICAETM 2024 – International Conference on Artificial Intelligence: An Emerging Technology in Management organized by KLS IMER, Belagavi.

Paper presented on “Block Chain Technology for Manufacturing Sector” on 09/02/2024 online in EAI ICACOMPT2024 – European Alliance for Innovation International Conference on Advanced Computing Technologies organized by KLS Gogte Institute of Technology, Belagavi.

EDUCATION COURSE / DEGREE YEAR INSTITUTION
Highest Qualification
Ph.D. (Management)
–
Jain University, Bengaluru
Masters
PGDM in Marketing Management
–
KLS IMER, Belagavi
Graduation
Bachelor of Pharmacy
–
Karnatak University, Dharwad

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