BRIEF BIOGRAPHY

Mrinmoy Roy is a seasoned Pharma Industry professional with 13+ years of cross-functional experience in the industry across different segments of diverse therapeutic areas and multiple roles & responsibilities in India & abroad. Recently, he has launched PGDM Pharmaceutical Management Program in IIHMR Bangalore in the Academic year 2020-2022 by spearheading the course curriculum and structure of the same. He has expertise in diverse therapy areas of Pharmaceutical Sales & Marketing, Product Management and Marketing ranging from generating revenue through generating prescriptions, launching new products, and making them big brands with continuous strategy execution at the Physician and Patients level. In his career he moved from Sales to Marketing and Business Development for 3.5 years in Southeast Asian Market operating from Manila, Philippines. Came back to India and handled and developed Brands such as Gluconorm, Lupisulin, Supracal, Absolut Woman, Hemozink, Fabiflu (For COVID 19), and many more. In his last assignment with AstraZeneca, he used to develop and execute strategies on Sales & Marketing, Commercialization & Business Development for Institutional Business portfolio of Oncology Therapy Area. Mrinmoy is also a Research Scholar on ‘Operations Research & Management in Healthcare: Artificial Intelligence’ and published many research papers and book chapters on the same in Internationally reputed journals and Books indexed in Scopus, Springer and Ei Compendex, Google Scholar etc.

EXPERTISE (AREAS)

Pharmaceutical Management

Healthcare Technology & Innovation (AI & ML)

Business Management & Brand Marketing Management

• Roy, M. M., & Jamwal, D. M. . (2022). The Advent of Artificial Intelligence in Diabetes Diagnosis: Current Practices and building blocks for future prospects. Conference Proceedings of International Conference on Public Health and Well-Being, 2(2), 1–18. https://doi.org/10.32789/publichealth.2021.1008
• M Roy. AI Intervention in Education System of India: An Analysis. Vol 63 No. 2S. US: JSST; 2020. Available from: AI Intervention in Education Systems of India: An Analysis | Solid State Technology
• M Roy, M. Jamwal. Progressing towards AI based Diabetes Diagnosis Services: Current status, applications, Developmental Barriers and prospects in Maharashtra & Karnataka, India. Turkish Online Journal of Qualitative Inquiry (TOJQI) Volume 12, Issue 7, July 2021: 10238 – 10260.
• M Roy. An Exploratory Study of Origin of AI: Journey through the Ancient Indian Texts & other Technological Descriptions its past, present & future. Turkish Online Journal of Qualitative Inquiry (TOJQI) Volume 12, Issue 7, July 2021: 10261 – 10288.
• Roy M. AI based Smart Healthcare Monitoring in India in Response to COVID 19: A Concept Based Approach for Patients with Non-Communicable Diseases. Enliven: Bioinfo. 2021, 6(1): 001.

ACCEPTED/ IN PUBLICATION SCOPUS INDEXED RESEARCH PAPERS

• M Roy et al. multi-Pronged approach for bracketing the prediction of covid-19 cases in India. NCCS 20038; Conference Proceedings of the International Conference on Nano-electronics, Circuits & Communication Systems 2021. Springer ISBN.

WEB OF SCIENCE INDEXED BOOK CHAPTERS

• Mrinmoy Roy (May 18th, 2021). AI-Powered Workforce Management and Its Future in India, Artificial Intelligence – Latest Advances, New Paradigms and Novel Applications, Eneko Osaba, Esther Villar, Jesús L. Lobo and Ibai Laña, IntechOpen, DOI: 10.5772/intechopen.97817.
• Mrinmoy Roy (2021). Good Pharmacy Practice in India: Its past, Present & Future with Need and Status in COVID 19. In (Ed.), Bioethical Issues in Healthcare [Working Title]. IntechOpen. https://doi.org/10.5772/intechopen.100635

OTHER NATIONAL/ INTERNATIONAL JOURNAL/ BOOK CHAPTERS

• Mrinmoy Roy, Dr. Mohit Jamwal, “An Overview of Artificial Intelligence (AI) Intervention in Indian Healthcare System”, International Journal of Science and Research (IJSR), id=SR20822223443, Volume 9 Issue 8, August 2020, 1217 – 1225
• M Roy. Digital Health Evolution and propagation in Rural Healthcare in India: A Review; Inclusive Rural Development in India; Knowledge Publications; 2020 ISBN: 978-81-933014-6-3
• M Roy, S Puniya. Knowledge Management Orientation to sustain in the era of disruption: A Conceptual Framework for Indian Organizations; Vocal for Local: How to Succeed? Knowledge Publications; 2021 ISBN 978-81-948719-2-7
• M Roy, S Puniya. Economic policy reforms & revival during and post COVID 19: A Comparative study amongst BRICS Countries; Vocal for Local: How to Succeed? Knowledge Publications; 2021 ISBN 978-81-948719-2-7
• M Roy. Evolution of Artificial Intelligence during COVID 19 to predict the future; COVID-19; Impact on Indian Economy & Grow-up Strategies; Knowledge Publications; 2020 ISBN: 978-81-933014-7-0.
• M Roy. Strategies to Promote Local Businesses by Optimizing Google Voice Search; Digital Promotion; Adhyayan Publishers & Distributors; 2020 ISBN 978-93-88804-85-1
• M Roy. Future is Bright with AI Powered Marketing; Multiplex Trends in Marketing; Adhyayan Publishers & Distributors; 2020 ISBN 978-93-88804-93-6
• M Roy. Getting trained in Artificial Intelligence for Aatmanirbhar India: Race to become the next Superpower of the World; Vocal for Local: How to Succeed? Knowledge Publications; 2021 ISBN 978-81-948719-2-7
• M Roy. Emerging trends to improve Business operations and Customer Experience through a blend of Data Science, Machine Learning & Artificial Intelligence; Adhyayan Publishers & Distributors; 2021 ISBN 978-93- 91943-14-1

SELECTED RESEARCH PROJECTS

• Medication adherence & evaluation of Quality of Life in Dyslipidaemia patients treated with Statins using Digitally driven gamified Mobile application ICMR Ad-hoc Research Project. 

ONGOING RESEARCH PROJECTS

• To conduct a Clinical/ user trial for Remote Patient Monitoring wearable device.