Overview

The Medical tourism or Medical Value Travel and Wellness industry throughout the world is growing at a fast rate. The medical tourism industry is approximated to have a value of USD 53.51 bn in 2022 and a 32.5% annual growth rate, with approximately 14,000,000 customers worldwide. With a huge potential for generating employment, medical tourism and wellness are also a vital revenue earning source for developing nations, resulting in a win-win situation for both patients and the destination countries. One of the top 6 global MVT destinations, India is also positioned to leverage the wellness tourism owing to the rich diversity of alternative medicines systems. Providing world class and cost-effective medical care, India holds immense potential to reap benefits from the presents opportunities in MVT and emerges as a global leader in this sector. As the regulatory reform as are shaping and structuring the sector, the industry demands trained and skilled professional to leverage these opportunities and the best time is now!

Contents
Level 1: Fundamentals of Wellness and Medical Tourism (Medical Value Travel)
• Underlying fundamentals and opportunities in Wellness and Medical Tourism
• Best practices, growth enablers and learning in MVT from global and Indian context
• Emerging forms of MVT to leverage growth
• Ethics, challenges, and regulatory aspects on MVT
• Accreditation and Quality in Medical value travel
• Becoming a Medical Tourism (Medical Value) Facilitator: Dos, Don’ts, and Imperatives
Level 2: Leveraging growth in Wellness and Medical Tourism
• Introduction to healthcare marketing
• 4Ps of marketing in healthcare
• Market Segmentation and Targeting in MVT business
• Creating and delivering high customer value for medical travellers
• Marketing India as medical tourism destination

Programme Fee

FEE: 10,000/- plus GST Early Bird and IIHMR Alumni 20% discount

Early Bird Discount
Nominations received with payments on or before September 15th, 2022, will be entitled to an early bird Discount of 20%. Early Bird Fee INR 8,000/- plus GST

Program Schedule
November 2022

Online on Zoom Platform

Program Directors
1. Mr Piyush Kumar
Associate Professor and Associate Dean – Training

2. Dr Kirti Udayai
Associate Professor and Associate Dean – Academics

Industry Mentor
1. Mr Guru Prasad
Group Head, Narayana Health, Bangalore